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Digital Drop
Digital menu board - The New Event Board
Indoor digital advertising is normally used for advertising, now these digital menu boards are being employed as the next generation of events boards, study how.
LCD advertising screens have been utilized to provide up to the minute publicity campaigns for companies, by showing the services and goods in a very jaw dropping way. The campaign is usually stored on the internal media player using a removable memory card, to update the content all you need to do is put a Flash drive into the connector with the new media and the LCD advertising screen refreshes itself.
Digital Poster - Advancing in technology.
Now using a simple LCD poster, you can use either a PowerPoint template or just use images in the form of Jpg to produce the digital ads, you can even find many free PowerPoint templates on line to be employed for dynamic advertising. Using basic tools such as Microsoft Notepad jaw dropping ads can be made.
Events usage for a digital poster
These can be used to advertise future events, by placing the Digital poster in a high foot traffic area ahead of time of the event with jaw dropping graphics to highlight the event; this then catches the interest off passers by.
An LCD poster can be utilized for visitors to find their way in hotels and meeting centers and are brilliant in an emergency when a room is changed, for directing the way to the new room location. One thing a busy meeting center does not need is visitors distracting your workers asking for directions to their new room, this is were the advertising display comes into its own.
Not just limited to one orientation, an LCD advertising screen can be fitted in either landscape or portrait orientation using the rear mounting pattern on the rear of the LCD poster. These large format screens grab attention and are effortlessly rolled out, all you need is a power lead.
If flash ads needs to be shown, a flash converter can be loaded onto the memory card and then the media is added, using the on screen menu the orientation, ticker, dwell time and transitions are all set.
Digital Menu Board Murders Printed Menu
Would seem impractical doesn't it, the US eatery industry is in mayhem as a new rule was passed in March 2010 that states all bistros with more than 20 locations have to have the dietetic and calorific values for each menu product listed in the same size and color print as the product name, description and cost.
As you can imagine, this is causing a giant headache in the bistro sector, as this is something you didn't sign up for when you purchased the permit - is it?
2 solutions are available to this challenge, the first is less expensive but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us ascertain the options.
Paper based menus.
All dining establishments possess these, from in the outlet, they almost certainly have a take out menu too, so all these need reprinting by the printer by March 2011 to conform to the new act that has been passed.
Let us look at the choices - your printer will have an existing menu design, so outlay for setting up will be low, but including extra data will incur a minimal cost.
But assume for a minute you will never be able to offer a special without it being on your menu, so this to any imaginative restaurant chef is restricting in itself.
Digital poster
This is a menu board that is using new technology to show the menu with all the data you want, these consist of a commercial grade LCD monitor and a content player and these media players store internally the adverts and menus on an internal memory card. So once you have made you menu layout with pictures, description, costs and not forgetting the all important calorie data, you can set your menu operating and present it in the best possible way.
How can you add a deal to the menu?
Nothing like printed medium, a digital menu can be edited and the new item added and promoted throughout the café within 6 minutes.
The benefits out weigh any drawbacks with a digital poster or digital menu board, as these units are so variable many businesses are deploying them with little if any technical understanding.
Knowing what you know know you can choose the solution that is right for you anr your company.
The writer owns LCD Enclosures Global one of the leading producers of outdoor digital signage protective LCD enclosures, as well as this range they also supply a varied range of digital poster for indoor digital signage
About the Author
Dexter is a director of LCD Enclosure Global a leading manufactuer of outdoor digital signage enclosures, that are shipped throughout the world.
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